Here at GFLLC, it seems that we’re always playing catch-up on the tech side of things. While I suspect this is just the norm for anyone who has to maintain/develop web sites (especially e-commerce sites), it just never ceases to amaze nonetheless.
The latest mind-bending force upon anyone with a Web site now is to incorporate a “mobile-first” strategy. Google seems to be ready to ostracize any site that is not there (or close) yet…which, I hate to admit, happens to be our status as well.
All well and good. That is the direction things are headed of course — in the very near future, desktop-only PC users just might well be dinosaurs. At the very least, they will most definitely be in the minority of Web surfers.
Google: “To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users”
Google & Mobile Mistakes
We have a plan in place as well of course…soon GFLLC will be running under what is called a “Responsive Framework”. Responsive, in this context (for those who don’t know, or don’t really care about keeping up with the latest in Web-tech buzz-words), basically means that a site will adapt itself to “fit” (not miniaturize itself) to the computing device’s screen size. Whether that be a desktop PC, smart phone, tablet, or maybe even one of the new “wearable” computing devices, our site will present itself in an easy-to-use manner.
Will this be good for our customers? Definitely. One thing about our “mobile-first” strategy, it will never come before our “customer-first” strategy. However our site changes, it will always just simply be about serving our customers better. If our site happens to look good on your pair of Google Glasses, even better.